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Accessibility
Accessibility is the practice of designing and developing digital products that everyone, including people with disabilities, can access and use.
Learn MoreA/B testing
A/B testing, sometimes known as split testing, is a randomized process of presenting users with two different versions of a website—an A or a B version to observe which one performs better. Key metrics are then measured to see if variation 'A' or 'B' is statistically better at increasing business KPIs. Determining and implementing the winning variation can boost conversions and help with continuous improvement in customer experience.
Learn MoreActive listening
Accessibility is the practice of designing and developing digital products that everyone, including people with disabilities, can access and use.
Learn MoreActive voice
The active voice is a form of writing that's more direct, concise, and explicitly states who's doing what. When UX writers use the active voice, it empowers users to take action and enables clear web copy.
Learn MoreC
Call-to-action (CTA)
A call-to-action, or CTA, is a button, banner, or link intended to persuade the user to click or take the desired action. Whether they’re on pricing, product, or landing pages, well-designed CTAs clarify what people will get when they click and can increase your conversions.
Learn MoreCard sorting
Card sorting is a qualitative research method used to group, label, and describe information more effectively, based on feedback from customers or users.
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Data Collection
Data collection in artificial intelligence (AI) and machine learning (ML) means gathering information from various sources to train, validate, or test AI models.
Learn MoreDecentralized UX team
Learn about the fundamentals of a decentralized UX team, how it operates, its advantages, and what makes it an indispensable asset.
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